Terms of Service
These Terms of Service (“Terms”) govern your use of the Bold Reflex website and the professional services we provide. Please read them with our Privacy Policy.
The agreement is between you and Bold Reflex FZ LLC (“Bold Reflex”, “we”, “us”).
1. About our services
We provide AI, cybersecurity, software, hosting, web and managed IT services for businesses, mainly in the UAE and GCC. Exact scope, fees and timelines are set out in a written proposal or order that you confirm before paid work starts.
2. Enquiries and free consultation
Submitting the website enquiry form does not create a paid contract. A free consultation (typically a 30-minute phone call) is offered without obligation. If we both wish to proceed, we will send a written proposal with scope, price and terms for that work.
3. Your responsibilities
- Provide accurate information and timely access, materials and approvals needed for the work.
- Ensure you have the right to share any data, content or systems access you give us.
- Use our services lawfully and in line with any acceptable-use rules in your order.
4. Fees and payment
Fees are as stated in your proposal or order. Unless stated otherwise, prices are exclusive of VAT. Invoices are payable on the terms set out in the order. We may pause work if invoices remain unpaid after notice.
5. Intellectual property
Pre-existing materials and tools of each party remain theirs. Deliverables we create for you under a paid order are licensed or assigned as stated in that order — typically you receive the rights needed to use the deliverables for your business once invoices for that work are paid. We retain the right to reuse non-confidential methods, know-how and generic components.
6. Confidentiality and data
Each party will keep the other’s confidential information confidential, except where disclosure is required by law. How we handle personal data is described in our Privacy Policy. For client systems and data, we ask only for the access a job needs, for as long as it needs it.
7. AI tools
Where AI is used in a project, we agree the purpose, data boundaries and human-approval steps with you. AI output can be wrong; you remain responsible for reviewing and approving business decisions and external communications.
8. Hosting and third-party services
Where we provide managed hosting or recommend third-party platforms, those platforms have their own terms. We do not own the underlying data centres. Availability, backups and support levels are as agreed in your order.
9. Warranties and liability
We will perform services with reasonable care and skill. To the fullest extent permitted by UAE law, we are not liable for indirect or consequential loss (including lost profit or data). Our total liability for a claim relating to an order is limited to the fees you paid for the relevant services in the three months before the claim, unless your order states a different cap or UAE law requires otherwise.
10. Termination
Either party may end an order as set out in that order (for example for convenience with notice, or for material breach). On termination, you pay for work properly performed. Provisions that should survive (confidentiality, IP, liability, governing law) continue.
11. Website use
The website is provided for information. Content may change without notice. You may not misuse the site, attempt unauthorised access, or scrape it in a way that harms our systems.
12. Changes to these Terms
We may update these Terms from time to time. The “Last updated” date will change when we do. For active paid orders, material changes will be handled as stated in the order or by notice to you.
13. Governing law
These Terms are governed by the laws of the United Arab Emirates, and the courts of Dubai have jurisdiction, unless your written order says otherwise.
Questions? Please use the enquiry form.